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The Name

We wanted our brand name to be simple, easy to remember, and reflect what we are all about. A singular word can speak volumes: Chanel, Prada, Nike, Gucci. The inspiration came quick and rather easily, just check out our workmark in the mirror.

The Logo

Once we had our brand name, the logo was a mere formality. It's quite serendipitous that "Alon" is Hebrew for "oak tree", because we have thousands of majestic live oaks adorning the sidewalks and streets of our great city. The answer was simple: a live oak leaf and acorn.